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(Extracts plucked from the fabulous book “The New Rules of Marketing & PR” by David Meerman Scott )

The web has changed the rules. If you’re still following the traditional PR techniques for your venue, I’m sure you’re finding that they are ineffective. To be much more successful, consider these New Rules of Media Relations:

City Publicity's 30 Free PR Pitch Tips

1. If you’re really good you can pitch your release in 140 characters ( twitter)
2. A good phone pitch should be about 15 seconds in length, (about 140 characters) right? Everything has not changed.
3. Best pitch is timely, personal, unique. Bad pitch is spam with no understanding of the reporter
4. Don’t twitter-spam journos – follow, engage, build a relationship first then pitch ( if relevant to their field).

We seek your interest in a refreshing change of lifestyle, to lease and run a café/restaurant establishment in our winery tourist facility. We believe an excellent opportunity exists to operate a successful business in Queenslands wine capital.

Ballandean Estate Wines is an icon in the Queensland Wine and Tourism Industry. Five generations of the Puglisi family have been involved in the operation of this proudly family owned business. Our Cellar Door has been open 7 days per week for the past 40 years.

When should you send a media release to the press? If it's newsworthy and useful to the reader send it out.

When determining the need to send out a press release, there are many things to consider. There are no hard and fast rules, but as an online pr specialist the key thing the remember is to make sure that the release will be of interest to the reader of the publication you are targeting and is newsworthy. If it doesn't fit these two criteria, you're just wasting both your own time and that of the editor.

If you own a local business, there’s good news when it comes to online PR. You can win big with online marketing and localised public relations to generate free messaging or promotion for your business.

When a local organization produces its own online news content, it almost always results in increased search engine rankings, traffic, and business. The more education and informative the content is the better your results. Here are three easy ways to get started with local online PR:

Put a News Section on Your Website

With the end to the recession we could expect food prices to start to fall. Unfortunately that is not the case.

If you are not keeping a very close eye on your ingredient costs now your profits will be suffering and you could be missing some great opportunities.

Australia makes great Shiraz and Chardonnay but there are 140 grape varieties grown in Australia and the average wine drinker can only name about dozen of these. In November the annual Australian Alternative Varieties Wine Show celebrated its 10th Birthday!  This show was initiated in 1999 by 3 icons of the Australian wine scene and began as the Sangiovese Awards and turned into the Australian Italian Wine Show in 2000.Following the success of these shows the first Australian Alternative Varieties Wine Show was held in Mildura in November 2001.

This is a guest blog entry by Todd Crowley from Blue Harvest
Barramundi is a great table fish but unfortunately its reputation has been damaged by product inconsistency.
The reality when buying Barramundi is that not all Barramundi are the same, far from it.
Barramundi can be:

It doesn’t need to be said that a website is only useful if people are going to it. The number of people visiting your site is an important measure of its effectiveness and reach, and it’s a useful metric to compare how marketing campaigns perform. There are a number of ways that people can be directed to your site and some of the more novel of these will be covered in a future post (email, social media and SMS for example are all ways to direct users to your site).